“The future of publishing is fraught with opportunity and peril,” writes Mark Coker in Publisher’s Weekly. He details 10 trends that he thinks every author and publisher should be closely following for a read on where the industry is heading in the next few years.
The list includes the “democratization” of publishing; the global reach of e-books; the rise of indie authors; the glut of high-quality, low-cost e-books; and Amazon’s impact on “devaluing” e-books.
More than anything Coker focuses on the growth of self-publishing and shifting perception of indie authors. Self-publishing no longer has a stigma for authors, he says.
“Ten years ago, self-publishing was viewed as the last resort for writers,” he writes. “Today, self-publishing is becoming the first choice for many writers.”
Independent authors will play a much larger role in the industry forward, he argues. In a fragmented industry, quality writers will still be essential.
“The power center of the publishing industry is shifting from publishers to writers,” Coker writes. “Writers will determine the fate of publishers and retailers by deciding when, where, and how they publish.”
Read the full article here.