Update: KDP vs. Ingram Spark
Now that Create Space has merged into Kindle Print, authors are once again trying to determine the relative merits of Kindle Print and IngramSpark
Common Publishing Industry Scams are ‘Evolving’
An entire industry exists to scam wannabe authors, taking advantage of their passion, naivete and eagerness to get published.
Do Facebook Ads Work for Independent Authors?
Is Facebook advertising an efficient vehicle for independent authors?
Why Does Amazon Want Brick-and-Mortar Stores?
Amazon’s drive to control the book business is taking a surprising twist. Best known as a book store killer, Amazon is opening book stores around the country. The question: Why?
Trends to Watch in Changing Publishing World
In the age of Amazon, the book publishing world is changing at a rapid pace. Book stores continue to close, reader habits are morphing and competition grows for the attention of the consumer.
Who is to Blame for the Death of Newspapers?
It’s time for the newspaper industry to face reality. No more dancing around the obvious. The demise of the newspaper companies was no accident. And it was not the sad, inevitable result of that darn Internet.
Five Tips for Creating Successful Kindle Ad Campaigns
Kindle ad campaigns make sense. They are an effective method to specifically target readers interested in your type of books. More than most book promotion techniques, Amazon gets your titles in front of people ready and willing to buy a book.
Panel Explores Impact of Celebrity Journalism
In the battle for eyeballs and clicks, the growth of celebrity media is forcing traditional media to re-evaluate their business plans and news strategies.
Good Reasons to Avoid Author Services Companies
The self-publishing industry is awash in companies offering authors the chance to produce their books for hefty fees. The quality and usefulness of the services typically runs from adequate to straight-on rip-off.
Pros and Cons of Self-Publishing Your Book
Most authors struggle with tough, fundamental choices these days, as they approach the idea of publishing their work. They know their book is ready for the world, and now, more than ever before, they have a variety of choices to make their dreams a reality. But it’s not easy to decide how to approach the business of book publishing.